The writing

Most of my thinking is public.

I write about why AI investments stall, how enterprises absorb new technology, and what it does to the people inside them.

One Technology, Two Companies

Why enterprise AI ends as either the most convincing false picture a company has ever produced of itself, or the first record that can argue back.

Stop saying 95% of AI projects fail

The tools are deployed. The organization is untouched. The failure narrative is comfortable because it can be outsourced.

Shantanu burned the boats

Adobe chose its last transformation before a crisis could force it, and changed what the street measured for a decade.

Are middle managers the key to AI transformation?

The layer being cut is the only one close enough to the work to lead the change the CEO is announcing.

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